WWVA-FM
WVWA FM ("Viva 105.7") is an Atlanta radio station, that plays Spanish top 40.
In September 2004, the station format and moniker were created as "Viva 105.3", as part of efforts by owner Clear Channel Communications to expand into Hispanic markets. During the last quarter of 2004, it was the second-top-rated radio station in Atlanta.
History
Until 1993, the station was country station WCHK-FM on 105.5MHz in Canton, Georgia, sister station to WCHK AM. The station then received FCC approval to upgrade to class C1 (a much stronger signal than previously), and moved to a new transmitter location to the south, nearer to Atlanta, and next to Interstate 575. At this time, it also changed frequency by one channel to 105.7, to allow WMAX-FM (now WWVA-FM) on 105.3 from south of Atlanta. The station remained under local management for about a year afterward, first as "North Metro's K-105" then as "Atlanta's Classic Country 105.7", before owner Chuck McClure leased the station to Clear Channel Communications and the station became WGST-FM, a simulcast of news-talk WGST AM 640.
While the station was WGST-FM, it moved transmitter site again southward, to Sweat Mountain in northeastern Cobb County. WLCL is now owned outright by Clear Channel, and still holds Canton as its city of license. A new WCHK-FM on 100.1 was changed to WNSY FM in 1999.
In the fall of 2000, the station became rock "Mix 105.7" (WMXV), but didn't stay that way for long due to lagging Arbitron ratings. It finally became WLCL "Cool 105.7" in the spring of 2003, playing '60s/'70s oldies music after Cox Radio dropped its '50s/'60s "Fox 97" format from WFOX FM.
In 2005, it switched to Spanish top 40 on May 2, simulcasting with 105.3 WWVA-FM. One week later, the station officially became WWVA-FM itself, swapping the WLCL callsign over to 105.3, where "The Buzz" format from 96.7 was put. Strangely, this leaves the hard modern rock of "The Buzz" with the oldies callsign WLCL instead of with its own WBZY-FM.
This station is expected to begin simulcasting on 96.7 (formerly "the Buzz") on May 16, as that station's callsign has been changed to WVWA FM (an anagram of WWVA, with the two middle letters transposed). Because 105.7 is north of Atlanta, 96.7 will give it some coverage to the south. Its current far-northeastern simulcast on WHEL FM 105.1 in Helen, Georgia (meant to fill in where the southern-metro 105.3 could not reach) may go back to being WGST AM 640 instead.
External links
(Note there is no Viva 105.7 homepage as of yet.)
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Categories: Atlanta FM radio stations | Clear Channel radio stations