Rold Gold

Rold Gold is the name of a brand of pretzels, owned by Frito-Lay. Since 1917, Rold Gold has prided itself on baking authentic, great tasting pretzels. [They] make their pretzels by taking simple, quality ingredients and baking them with old-world care, giving you the robust flavor and crispy texture you expect in a great pretzel.

During the many years since [they] baked [their] first pretzel, Rold Gold has won over pretzel eaters from coast to coast. [They] are proud to be America's No. 1 selling pretzel and look forward to continuing [their] tradition of baking your favorite pretzels.