Rojo

What IS Rojo? Rojo is a free, web-based service dedicated to helping information consumers efficiently discover, organize, read, and share dynamic content, such as online news and weblogs. Rojo allows users to easily search and subscribe to feeds (sometimes called RSS or Atom feeds) published by online content sites, blogs, discussion boards, and various corporations. Rojo helps users identify what content is most useful for them personally and Rojo's community-building features enable users to easily share relevant content with friends and colleagues. Rojo also offers services for publishers and bloggers to help them harness the emerging world of feeds.

RSS and other feeds are becoming a major new source of free online content, and are provided by thousands of publishers, such as The New York Times, Reuters, The Wall Street Journal, The Washington Post, TIME magazine, CNet, Yahoo News, Wired News and millions of bloggers. Feeds are also available from other soucres: for example Yahoo``Groups publishes feeds for its email groups and Amazon.com publishes feeds on much of their inventory. Craig's List publishes feeds of its listings and Cisco uses RSS to communicate regularly with customers and suppliers.