Reginald Fils-Aime

Reginald Fils-Aime, better known as Reggie, is currently the Executive Vice President of Sales and Marketing for Nintendo. He had previously worked at VH1.

Fils-Aime shot to fame in May of 2004, with the opening lines of Nintendo's E³ press conference: "My name is Reggie. I'm about kicking ass, I'm about taking names, and we're about making games." He gained a cult following on the internet soon after, when, following the conference, many images and flash animations of him spread around the web.

Reggie joined Nintendo in December 2003. He is responsible for all sales and marketing activities for Nintendo in the United States, Canada, and Latin America.

Employment history

VH1

Before joining Nintendo, Reginald Fils-Aime was the Senior Vice President of Marketing at VH1. Fils-Aime was responsible for a 30% ratings increase and the organization of The Concert for New York City.

Panda Management Co.

Reginald Fils-Aime worked for Panda Management Co. as their Senior Vice President.

Pizza Hut

Fils-Aime worked at Pizza Hut as their Senior Director for National Marketing. Fils-Aime was responsible for the launch of Pizza Hut's Bigfoot Pizza.

Guinness

Fils-Aime was the United States Marketing Chief for Guinness Import Co. Fils-Aime oversaw all brands,and dealt with relations in the United Kingdom, Jamaica and the Czech Republic.

Derby Cycle Corporation

Fils-Aime was the Chief Marketing Officer and Director of Worldwide Sales for eight brands, including Raleigh, Diamondback and Univega. Fils-Aime was also the acting Managing Director of Derby Cycle Corporation's UK operation.

Education

Fils-Aime is a graduate of Cornell University.

Awards

• Clio
• Gold EFFIE (2)
• Silver Edison
• Named to the "Marketing 100" by Advertising Age.

Quotations

• "My name is Reggie, I'm about kickin' ass, I'm about takin' names, and we're about makin' games." – E³ 2004 Press Event

References

• Fast Company Article; "Reggie Who?"
• GameCube Advanced biography
• The Nintendo Reggie-Lution, from IGN May 13 2004