Rabbit Hole
Rabbit Hole is the initial page or clue that drives the player into the game.(Look: Alternate Reality)
The "Rabbit Hole" appears in The Matrix movie, where Morpheus talks to Neo about the white rabbit hole which eventually leads Neo into the real world dominated by robots sucking the energy from humans.
The "original" Rabbit Hole is the one Alice followed the rabbit through in Lewis Carrol's "Alice in Wonderland".