Pepsi Twist

Pepsi Twist was introduced to the market in 2002. It was a response to the release of a lemon flavored Coca Cola. Pepsi had previously produced a lemon-flavored diet cola (Pepsi Light). The product was advertised during Super Bowl 2003, with Ozzy, Jack, and Kelly Osbourne appearing in the commercial. The product, not seen as a commercial success by Pepsi Co., was criticized for having a taste similar to lemon scented cleaning products due to the poor replication of the flavour. Sugar-free Diet Pepsi Twist is also available.