Nicholas G. Carr

Nicholas G. Carr (b. 1959) wrote the 2004 book Does IT Matter? Information Technology and the Corrosion of Competitive Advantage (Harvard Business School Press) and the 2003 Harvard Business Review article "IT Doesn't Matter." He argued in these controversial texts that the strategic importance of information technology in business has diminished as IT has become more commonplace, more strandardized and cheaper. His ideas roiled the information technology industry, spurring heated rebuttals from executives of Microsoft, Intel, Hewlett-Packard and other leading technology companies, although other commentators defended his position. Carr earlier served as executive editor of the Harvard Business Review.