Limca
Limca is a lemon and lime flavoured carbonated soft drink made in India; or, in Indian English, a cool drink. It is bubblier than its American counterparts like Seven Up and Sprite, and it has a slight flavor of ginger. Like Thums Up, it was originally manufactured by the Indian government as an Indianized approximation of an American soft drink following the 1977 expulsion of Coca-Cola and other foreign companies from India. However, in 1992, when the government allowed Coca-Cola to return, at the same time as it admitted Pepsi for the first time, Coca-Cola bought Limca, Thums Up, Maaza and other drink brands.
Like other sodas, Limca is generally sold in glass bottles within India, which are returned to the store or restaurant after the contents have been drunk. The bottles are sent back to the manufacturer, washed and reused, because they are more expensive than the soda itself. Two-liter and half-liter plastic bottles are available as well, but they are rarer. A 500ml plastic bottle costs fifteen rupees, while a 300ml glass bottle usually costs ten rupees, although it is marked at eight, and a 200ml glass bottle costs five rupees (US$1 ≅ Rs. 45).
Limca also publishes the Limca Book of Records, a record book similar to the Guinness Book of Records. The Limca Book of Records details feats, records and other unique statistics from an Indian perspective.
External links
Categories: Soft drinks