Kjell & Company

Kjell & Company, commonly refered to only as Kjell is a chain of stores in Sweden that focuses on peripherals and electronics by-equipment. The public image cultivated by the chain is high quality products at low prices. The first store opened 1990 in Malmö, and today there are twelve stores all over Sweden, though the market pentetration is the greatest in the southern parts. Kjell & Company is currently expanding.

One distinct feature of the company is their bi-annually released catalouge which in many ways is a "bible of accessoires". This catalouge further distinguishes itself thorugh "KjellFakta"-section, essentially easily graspable quick guides to different technological standards and issues to help the consumer make an informed choice and get the right product. These are available on the company's wesite as well, often in extended versions.

External links

• Kjell & Company – Official website