Keith Mars

Keith Mars is a fictional character on the UPN television series Veronica Mars, which debuted during the fall 2004 season. He is portrayed by Enrico Colantoni.

Keith, Veronica's father, was the sheriff of the fictional town of Neptune. He currently works as a private investigator.

Keith lost his job as the sheriff due to his unpopular view Lilly Kane was killed by her father, Jake Kane, even after Abel Koontz confessed to the crime.

At the end of "Like a Virgin", it was implied by Abel Koontz that Veronica may be the biological daughter of Jake Kane. Veronica had a chance to find out who her father was in the next episode, "Drinking the Kool-Aid", but she shredded the paternity test. In "Hot Dogs", Keith also found out that he may not be Veronica's father, and sent in his own paternity test.

Since Veronica's mother, Lianne Mars left the family, Keith has been in two romantic relationships, one with Veronica's guidance counselor and one with Wallace Fennel's mother, Alicia Fennel.