It's the economy, stupid

"It's the economy, stupid," in American politics was a phrase widely, but incorrectly, attributed to Democratic Party strategist James Carville during the successful 1992 presidential campaign of Bill Clinton. (Carville's actual quote was slightly different). In order to keep Clinton on the message of the economy, Carville hung the phrase on a sign in Bill Clinton's Little Rock campaign headquarters.

The phrase is repeated often in American political culture, with some commentators sometimes using another word in place of "economy."