Fraise Tagada

The Fraise Tagada (Tagada Strawberry) is a candy invented in 1969 by the Haribo Society. This society was created in 1924 by Hans Riegel and his wife Gertrud in Bonn, Germany, with a product that is still one of the society's best-selling: the golden bear, a colloid candy in the shape of a bear. The Fraise Tragada is presented in the shape of an over-inflated marshmallow covered in fine sugar, colored pink and scented.

In France, the Fraise Tagada is one of the most widely sold candies (1 billion Fraises annually) and also one of the most imitated. Indeed, all the enseignes now have their own imitations of the Fraise Tagada.