Folgers

Folgers Coffee is a major brand of coffee in the US, part of the food and beverage division of Procter & Gamble.

The Folger Coffee Company was founded by J. A. Folger in San Francisco, California in the 19th century. Under the mid-20th century leadership of his great-grandson, Peter Folger (the father of Abigail Folger), it became one of the largest coffee concerns in North America, which has traditionally been the largest market for coffee in the world.

Folgers was known for many years for television advertising, with its best-known campaign involving "Mrs. Olsen", a Swedish neighbour to many of the campaign's other characters, who invariably recommended a cup of Folgers coffee as a solution to all of their (minor) problems. She also invariably reminded her listeners that Folgers was "mountain grown, the richest kind of coffee"; those familiar with coffee production know that the vast majority of all of the world's coffee is grown at relatively high altitudes, because this is the most reasonable location to receive the climate coffee needs to thrive, relatively cool, yet frost-free temperatures and some, but not too much, rainfall. Inferior Robusta coffee is often grown at lower altitudes, however.