Durabrand

Durabrand is a private label tradename of Wal-Mart which was introduced in early 2003.

Brand Identification

Currently, Durabrand is identified only by a stylized D logo. When the line was first introduced, the logo and/or the name appeared on products. Packaging is usually a light green color, with the brand and product description easily visible to the consumer.

Products

• Media (Recordable CD, DVD media)
• Electronics (Home and Portable)
  • CD players
  • Televisions
  • Home minisystems

Product Sources

• Most portable CD players and other audio equipment are sourced from distributor/supplier Lenoxx Sound.
• Televisions are sourced from Orion or Funai Electric.