DaDa Footware
DaDa Footware began as a hat and T-shirt company, in 1995, which was aimed at urban basketball youth. The company quickly converted to marketing athletic apparel and following a deal with Lavetta Willis, president and CEO of LL International Shoe Company, the DaDa Footwear line was launched providing shoes for basketball, running, and casual wear.
In 2001 DaDa Footwear introduced a new line of shoes titled Spree's, named after endorser and NBA player Latrell Sprewell.