Crunchie

Crunchie is a brand of milk-chocolate-covered sponge toffee (hokey pokey) made by Cadbury. It is sold in several sizes, the most common of which is a single-serve bar.

In New Zealand, the Crunchie bar is widely known for having the country's longest-running television advertisement, which won many awards and ran in unchanged form for over 20 years from the late 1970s.