Big League Chew
Big League Chew is a brand of bubble gum that is shredded and packaged like chewing tobacco. It was created by baseball players Rob Nelson and Jim Bouton as an alternative to the tobacco-chewing habit common among ballplayers. According to the 2005 packaging, over 400 million pouches of the gum have been sold.
Although claiming to be chosen by professional players, the cartoonish brand packaged in colors appealing to children such as neon green is clearly marketed to kids. Though this norm is not without exception, Lebron James was reportedly a devoted user of the brand before signing an endorsement deal with Bubblicious[1].
In addition to the original bubble gum flavor, it comes in cotton candy, grape, strawberry, watermelon, sour apple, and sour cherry flavors. It is produced by Wm. Wrigley Jr. Company in the United States.
Notes
^ Elliott Harris, "GUMMED UP // LeBron gets $15 million to endorse Bubblicious", Chicago Sun-Times, February 26, 2004.
External links
Categories: Food and drink stubs | Brands | Gum