A Bathing Ape

A Bathing Ape (often called simply Bape) is a Japanese clothing company that specializes in urban streetwear. Bape's logo and themes are all derived from the original Planet of the Apes movies. Bape is known for its shrewd marketing, particularly the use of very limited production runs in order to stoke demand for its product. A Bathing Ape also produces limited-edition hip-hop-themed vinyl figures.

Bape is so popular in Japan that Nigo, its creator, was commissioned to design a limited edition Pepsi bottle. Due to the popularity increases quickly in all over the world, Nigo have designed shoes (Bape Sta, Manhunt), tee-shirts (Baby Milo & Bathing Ape), Jeans, Boxers, and even Candies.

Despite Bape's relative obscurity in the West, its success has afforded 32-year-old Nigo a Lamborghini, an Aston Martin, a Bentley Continental Mulliner Edition, a Ferrari 360 Modena and a home valued at $30 million.

Due to the limited supply for the shirts, there is a high markup on resale, as well as a large amount of quality imitations available on Ebay.

External links

• A Bathing Ape Official Website (in Japanese)