AutoLink

AutoLink is a feature of the Google Toolbar. Users can convert street addresses, ISBNs to links by clicking a button on Google Toolbar. The links direct the users to Google Maps for street addresses and Amazon.com for book information.

Since introduced in February 2005, there has been a lot of controversy about this feature. Some webmasters expressed their concerns over AutoLink feature claiming that Google had no rights to modify their webpages or to direct the users to a commercial website (i.e. Amazon).

Google sceptics compare it with Microsoft's unpopular SmartTags, which ultimately proved too controversial and were dropped.

References

1. Google Toolbar Help
2. Google Answers: Google Toolbar Autolink feature