Above the fold

The phrase "above the fold" refers to the location of an important news story or photograph on the front page of a newspaper. Most papers are delivered and displayed to customers folded up, meaning that only the top half of the front page is visible. Thus, an item that is "above the fold" is usually one that the editor feels will entice people to buy the paper.

The term can be used more generally to refer to anything that is prominently displayed, such as an item near the top of a web page, which can thus be viewed in a browser without scrolling.