The company's legal name was formerly American Family Life Assurance Company, but in 2005 the acronym was formally adopted as the legal name.
At the end of 2002, the corporation's total assets were $45 billion. They offer insurance coverage for accidents/disabilities, cancer, short-term disabilities, hospital intensive care, hospital confinement indemnity, hospital confinement sickness indemnity, long-term care, specified health event, life and dental.
They have become much more famous and well known in recent times with their famous Aflac duck commercials (with Gilbert Gottfried providing the voice) on television which started airing in December of 1999. He has now starred in many different commercials, due in part to the company's raised assets in the two years since his introduction. Most commercials feature the people discussing the short-term disability insurance that AFLAC provides but with the people unable to remember the name of the company and the duck "quacking" the company name to jog their memory. There have also been some celebrities to star in the ads, such as Chevy Chase and Yogi Berra. (Berra's ad takes place in a barber shop and features two new Yogiisms: "If you get hurt and miss work, it won't hurt to miss work" and "They give you cash, which is just as good as money." Technically speaking, they were intentionally conceived as Yogiisms, and thus they aren't "true" yogiisms.) The duck has even appeared in Lemony Snicket's A Series of Unfortunate Events, although instead of saying 'Aaaa-Flack!', it just says 'Aaaaa!' The Aflac duck also appears in commercials in Japan, though with a different voice quacking "Aflac!".
Aflac was named one of the 100 Best Companies for Working Mothers in 2004 by Working Mothers magazine. 28% of Aflac executives are women. Of them, 24% are women of color.