1-800-MUSIC-NOW

1–800-MUSIC-NOW was a short-lived venture by MCI Communications to open a music store operated through automated telephone prompts. It also introduced what would have been one of the first ever serious attempts at an e-commerce music store.

The telephone service allowed U.S. users who dialed the toll-free number 1–800–687–4266 (the last "W" in the brand name was irrelevant to the actual number) to enter the name of a performing artist by touch-tone, then select one of that artist's albums (available on CD or cassette) from the catalog and hear clips from that album before buying by credit card.

The online service was located at http://www.1800musicnow.mci.com.

The service began in 1995 (around the same time Amazon.com would have opened, and probably before it started selling music) but was taken down by the end of 1996. The promotion totaled about USD$40 million (at the time, advertisements for the service were quite regularly played on MTV, for example); meanwhile, its top-selling CD allegedly sold only 400 copies [1]. One survey noted that many of those who called the number did not sign up to make purchases, some citing shipping fees, but most saying it was because they didn't have credit cards [2] (this was slightly before debit cards were widely available with checking accounts).